Profile

Daniel Buchbinder is the Founder and Director of Alterna, the premier center for social innovation and entrepreneurship in Central America. Since Alterna´s conception Daniel has leaded the launch of two social ventures that serve rural populations at the BoP, and the cultivation of the first generation of local entrepreneurs with social or environmental impact in Guatemala. He leads a fantastic international team in the Guatemalan highlands of likeminded, top level professionals that share his passion to cultivate change from the ground-up.

Daniel devoted the initial years of his career to the consumer market as marketing executive at L´Oreal. This experience allowed him to comprehend the nitty-gritty of consumer marketing dynamics and to design solutions based on deep costumer understanding as well as apprehend the process of launching and managing brands and products for a wide array of customers in Latin America and Europe. He has consulted for private and public sectors in areas such as tourism, mining and the consumer market in Mexico, Guatemala, Spain, Germany and the UK.