Profile

img
denny_mcfadden photo
Denny McFadden
Senior Product Designer at charity: water

Denny McFadden is the Senior Product Designer at charity: water, a New York City based nonprofit organization that has provided access to clean and safe drinking water for 4.6 million people in 22 countries around the world. His team is responsible for the strategy, design, and development of charity: water’s fundraising platform as well as internal tools that help the organization run more efficiently.

charity: water is widely recognized as a leader in the nonprofit sector for their innovative approach to design and storytelling. The organization has developed a passionate community of fundraisers who use the fundraising platform to campaign and raise money on behalf of charity: water.

Denny leverages user research and data-driven design to strategically grow that fundraising community. He has lead the development of a unified design system that employs an agile and iterative methodology to rapidly release new features.
Prior to charity: water, Denny created digital products for major media companies such as Disney, Discovery Channel and AOL, as well as start-ups like Rent the Runway, Of a Kind and Shelby.TV.