In today’s rich landscape of company creation, the designer’s role at a startup has never been more exciting. With so many startups popping up as a result of lower technology costs and access to capital, it is more important than ever to stand out. One can do this by bringing in design early on. This panel will focus on how design can help shape the mission and growth of any startup. Speakers will share their thoughts on their organization’s design philosophy as well as the everyday tools that make a difference in their work. Design, to many successful entrepreneurs, is at the core of a product, not simply an add-on.